Why free-to-play games are the single most underrated customer acquisition tool in the US sports betting market

SharpLink Gaming’s president and CEO Rob Phythian explores why free-to-play games are the true unsung hero of sports betting user acquisition strategies

customer acquisition engagement Free-to-play KYC marketing SharpLink Gaming Sports betting Acquisition Data Engagement Free-to-play Marketing Marketing Opinion SharpLink Gaming

Why free-to-play games are the single most underrated customer acquisition tool in the US sports betting market

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