
Gala Interactive signs up with Odobo
Bingo and casino operator becomes latest firm to sign up to Odobo's games content platform
Gala Interactive has become the latest major operator to partner with Odobo and integrate its suite of HTML5 casino games.
Gala Casino and Gala Bingo will have access to up to 50 new slots titles, plus Odobo’s consumer-facing Odobo Play tool which allows developers to market their games directly to Gala customers.
The UK operator follows the likes of Coral, bet365, Betfair and Unibet in signing a content deal with Odobo.
Gala Interactive gaming director Mark Kemp said the deal would help support its rapidly growing mobile player base. “The HTML5 content available via Odobo supports our rapidly growing broad gaming mobile player base and existing desktop community for both of the Gala brands,” Kemp said.
“In Odobo, we look forward to new and innovative gaming content that is available exclusively via the Odobo Marketplace and content that is optimised for play across all devices,” he added.
“The addition of Gala Casino and Gala Bingo to the Odobo Play app will benefit all parties with two more excellent real-money choices being made available to UK players for their favourite Odobo games,” Ashley Lang, Odobo CEO, said.