Quickspin continues UK push with Ladbrokes deal
Swedish games supplier's casino content to launch under Ladbrokes' Vegas tab later this week
Swedish game supplier Quickspin has continued its push into the UK market through a new casino content deal with Ladbrokes.
The agreement will see Ladbrokes launch Quickspin’s full suite of casino games under its Ladbrokes Vegas tab with the first games expected to launch later this week.
Quickspin signed a similar deal five months ago with UK-based bet365, and Daniel Lindberg, CEO at Quickspin, highlighted the UK market as one it has been targeting this year.
“Adding Ladbrokes to our list of renowned operators will further strengthen our footprint in the UK market, which has been one of our strategic initiatives for 2014,” he said.
Ladbrokes’ Vegas tab was launched last year after the operator tasked Playtech to overhaul its digital offering, and has subsequently boosted its games portfolio with content from suppliers such as Williams Interactive and Net Entertainment.
“Adding [Quickspin’s] content to our Vegas tab will further strengthen our position online and enable us to attract and maintain players,” Richard Poole, head of product at Ladbrokes, said.