William Hill unveils mobile Cash In feature
Operator joins Paddy Power and Betfair in integrating 'cash out' style feature on to mobile platform
UK bookmaker William Hill has extended its ‘cash out’ feature to mobile devices as it continues to build up to this summer’s football World Cup.
Cash In My Bet has been made available on the HTML5 mobile web product and the iOS app with an expected launch on Android before the end of this quarter.
The feature was previously only available on desktop and follows the recent addition of a cash out option on Paddy Power’s sports betting app.
At present, the Irish operator’s version is only available as singles on selected markets whilst William Hill’s Cash In is available for multiple as well as single bets for every football match.
Juergen Reutter, William Hill Online head of mobile, said the launch comes during a big year for the bookmaker with the football World Cup finals set to start in Brazil this June.
“Cash In My Bet gives our customers greater power of control than ever before,” he said. “We are committed to giving our customers the opportunity to use all our products, anytime anywhere “ Cash In My Bet on mobile devices is a big step towards this, particularly in a World Cup year.”
In its latest trading update William Hill announced Q4 2013 sportsbook mobile stakes grew by 92% year-on-year with a gross win margin of 9.7%.