Poll: Will Full Tilt's casino be a success?

With 2014 now beginning to slowly kick into gear, the first of this year’s eagerly anticipated launches has taken place with the release of Full Tilt’s first casino products.

Full Tilt Poker rebranded as Full Tilt Gaming in July 2013 ahead of a move into the online casino space, becoming parent company Rational Group’s first non-poker product launch.

The first of its casino games launched last week with multiplayer blackjack and roulette games released to selected markets as part of a soft launch ahead of an expected real-money launch in the coming weeks.

Full Tilt will hope to replicate the success of PartyGaming, which became one of the largest online casino operators in the world prior to the firm’s merger with Bwin in March 2011.

The firm’s success owed a lot to its cross-selling of poker players into the casino vertical, and Full Tilt Poker, which is currently fourth in the PokerScout rankings, stands to hold a similar advantage.

The operator will also be able to rely on the Rational Group’s substantial marketing muscle, which has helped make PokerStars the clear leader in poker with a 60% market share.

However, the casino market is considerably more competitive than it once might have been with sportsbook operators adopting a multi-product approach and the likes of 888 continuing to grow revenues in the vertical.

But can Full Tilt utilise its sizeable database of poker players and marketing clout to challenge today’s largest casino operators? Have your say on the right-hand side of the page.