Full Tilt launches first casino products
Freeplay blackjack and roulette games released in selected markets this week with RMG versions to follow
Full Tilt launched its first casino games this week with multiplayer freeplay versions of blackjack and roulette released in selected markets as part of a testing period and real-money products in current and additional test markets to follow.
The move into the casino space was announced last summer with parent company the Rational Group appointing former Betfair director Sam Hobcraft to manage the new portfolio.
Prior to the deal, it was widely thought PokerStars was highly unlikely to venture into casino, and the launch of casino games by Full Tilt marks the first time Rational has launched any non-poker gaming products.
“As always, we will provide the high quality player experience, integrity, security, safety and support that players have come to expect from Rational Group brands,” a spokesperson for the company said.
Full Tilt was acquired by PokerStars as part of a US$731m settlement with the US Department of Justice in July 2012 and brought under the Rational Group umbrella.
Late last year Full Tilt Poker was leapfrogged by 888poker in PokerScout’s online cash game traffic rankings for the first, having held onto second spot behind PokerStars for several years.
This week Full Tilt also launched Adrenaline Rush, a new high-speed version of its popular fast-fold Rush Poker game where players can only make pre-flop decisions.
“The name reflects the kind of emotional state the game delivers; it’s even faster than our original Rush Poker so you can pack in even more hands per hour,” Sarne Lightman, Full Tilt Poker’s head of marketing, said.
In other news:
– Mr Green appoints new head of casino