Sky Bet hires ex-Facebook social gaming manager
Bruce Bale joins Leeds-based operator as head of social gaming and Sky development
Egaming operator Sky Betting and Gaming has appointed former Facebook EMEA manager for social gaming to the role of head of social gaming and Sky development.
Bruce Bale joins the Alderney-licensed operator after spending two years at the social network company where he led its social gaming operations in Europe, Middle East and Africa.
Speaking with eGaming Review this morning, managing director of Sky Betting and Gaming, Richard Flint, said Bale would help drive the operator’s presence on social channels.
“Bruce’s experience in sport marketing and more recently in Facebook will help us shape our strategy for social media and gaming, building on the strong social media presence across many of Sky’s brands including Sky Sports and Sky Bet,” he said.
Prior to joining Facebook Bale held previous business development roles at Lionside, Viagogo, West Ham United Football Club and Deloitte. Bale also spent three years working as an independent consultant.
Sky Betting and Gaming recently announced plans to hire 50 new members of staff for its Leeds office including roles in its social media departments.
News of the hire comes after the operator this morning told eGR it had seen net revenue grow 20% year-on-year in Q1 2014, driven by strong performance from mobile and its focus on the UK market.