15 Network adds four more bingo brands
UK-only bingo network now has six brands including Lights Camera Bingo, Show Reel Bingo, Zingo Bingo, Bingo Clubhouse, Charity Bingo and Cheers Bingo.
15 Network has added a further four bingo brands taking the total number of sites on its UK facing network to six with ambitions to grow to 10 by April next year, its founder has told eGaming Review.
Launched in February this year by 15 Marketing, the company behind Oh My Bingo and Bingo Happy, 15 Network is billed as a “flexible” UK-only bingo network. It began with two of its own brands, Lights Camera Bingo and Show Reel Bingo but has recently added four additional brands including Zingo Bingo, Bingo Clubhouse, Charity Bingo and Cheers Bingo.
Founder Ben Starr told eGR another UK brand backed by experienced gaming executives was close to joining the network and could sign a contract as early as next week.
Lights Camera Bingo has been live for around a year while Show Reel Bingo, was launched at the end of February offering players a “first” in the bingo space after 15 Marketing secured a deal with film subscription service Love Film.
Bingo Clubhouse is run by Digital Blue owned by BingoPort’s Scott Logan while both Cheers Bingo and Charity Bingo are owned by major affiliates. Charity is run by Traffic Label that owns around 1,000 casino websites in the UK and is an expert in SEO ranking for a number of brands, while Cheers is run by Israel-based pay per click experts Mangosteen. Zingo Bingo is owned and operated by Spotlight Online Gaming in Leeds, headed up by Graham Brown.
Starr described the network’s conversion rates from deposit as “exceptional” with sites keen to work with a network that offers “something different” to the other choices currently available on the market.
15 Network offers licensees customer and software support as well as chat moderation, while the brand owners themselves manage marketing and CRM.
“Our chat moderators are from the UK and are superb at getting value form players and unlike other networks they offer UK customer support and are from the UK, know your players and respond instantly and there is no red tape or delays in getting back to players.
“We’re also incredibly creative when it comes to promotions and jackpots, and with the constant monitoring we do and room profitability reports we produce, we get maximum value from players.”
The network uses software that no other network or operator currently uses globally. The software was developed by bingo experts and QSB Gaming and was acquired by 15 Network last week, Starr added.