Amaya agrees Playboy egaming deal
Online poker on the Ongame network and lottery games set to go live in early 2013.
Canadian software provider Amaya will release Playboy-branded online poker and lottery games in regulated jurisdictions following the announcement of a global licensing agreement between the two companies.
The first launches are due in early 2013 with poker set to be offered on Amaya’s recently acquired Ongame network.
Playboy previously offered online gaming on the Cryptologic Network from 2007 until January 2009, when the latter closed and moved its players to Boss Media, but Playboy chose not to make the transition.
David Baazov, Amaya Gaming Group chief executive, said of the deal: “This is a giant global brand for Amaya to partner with online. We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery. With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we’re confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavors.”
Amaya’s first deal involving Ongame was to provide a freeplay poker offering for the Connecticut-based Mohegan Sun Casino, while last week GoldenPalace.be became the first Belgian operator to go live with Ongame’s dot.be real-money mobile poker client.
Playboy joins Redbet on the network, after the former IGT Poker skin moved on from the now-defunct network “ previously known as Entraction – ahead of its closure earlier this week.