Betfair integrates Jumio's KYC technology
Operator joins Mr Green and PokerStars in adding innovative player verification tool Netverify
Betfair has become the latest online gaming firm to partner with ID and payments security firm Jumio after adopting its Netverify customer verification solution.
Netverify allows customers to take pictures of identification documents using their smartphones or webcams before emailing them directly to an operator’s verifications team in order to speed up the player verification process.
The operator’s site has integrated Netverify today and Phillip Rivers, head of registrations, payments and fraud at Betfair, said the solution would make life “quicker and easier for our customers” while also reducing the cost and time taken by its current methods.
Jumio’s deal with Betfair follows similar contracts signed with the likes of Mr Green, PokerStars and Rank over the course of the last year.
Betfair has made a number of changes to its player support services in recent months and added Ukash to its payments portfolio in May.