Betfred to launch new affiliate programme with Active Win
ActiveWins solution will incorporate Betfred, Totepool and Bucky Bingo affiliate programmes into single product
UK bookmaker Betfred is poised to launch a new online affiliate programme supplied by digital marketing agency Active Win Media.
As well as the Betfred brand the programme, named ActiveWins, will incorporate the Totepool.com sportsbook and online bingo website Bucky Bingo brands, combining each site’s affiliate programme into a single offering.
Active Win Media was founded and managed by former The Nation Traffic marketing director Warren Jacobs and has received backing from Betfred chief executive Fred Done. The Manchester-based start-up is a separate business from Betfred, currently employing around 10 staff with Jacobs aiming to build a team of 50 employees by the end of the year.
Jacobs said the upcoming launch “unifies top [egaming] and sportsbook brands”. “ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact,” he said.
The brands incorporated into the ActiveWins affiliate programme will be powered by Income Access’ affiliate management solution, with the business also provide providing support services.