Bodog88 launches in Vietnam
Sports betting and casino launched - poker due to go live at the end of this year.
Bodog88.com has launched sports betting and casino in Vietnamese with poker due to go live at the end of this year, the company said this morning.
The Asian facing and Philippines-based arm of the business, which the company has focused on since acquiring its Bodog Poker Network in June this year, in a statement called Vietnam “very different in its online gaming consumption to other Asian markets” adding that as with any launch in a new region the bespoke needs of the customer have been the key part in how the site is structured.
Robert Gustafsson, Bodog88’s managing director, said: “Vietnam has been overlooked by many online gaming companies which is surprising for a number of reasons, not least a population of over 90m. But crucially, they are sports mad and love to bet in the same way the Chinese gamers love casino, with European soccer betting being at the top of the list.
“Vietnam, like so many countries in Asia, also has a rapidly growing economy and, having first mover advantage in these countries, will be, I feel, extremely beneficial to Bodog88.”
Bodog88 offers its site in both traditional and simplified Chinese, Thai, English and now Vietnamese. In the near-term Bodog88 will look to “consolidate and enhance its product offering to these regions before launching elsewhere”, it added.
Earlier this month Asian-facing casino and sports betting site TLC88.com agreed a deal with Bodog to join its network. Fun88 founder and TLC88.com CEO Nick Lee said: “Poker is in its infancy in Asia but unlike most Western focused games lends itself well to the concepts of sharing and community that are so familiar to Asian gamblers. The Bodog Network is different to the other poker rooms and works better for players who are new to the game which is what many of our customers will be.”