Boyles signs Buzz Sports deal
Irish operator will integrate ZonePlay in-play betting product into its sportsbook.
In-play sports betting software provider Buzz Sports has signed a deal which will see its flagship ZonePlay product go live on Irish bookmaker Boylesports’ sportsbook.
ZonePlay, which was awarded the sports betting innovation trophy at the 2010 eGaming Review Operator Awards, allows players to bet on incidents in matches, offering live odds on what will occur next during sporting events.
Commenting on the deal Keith O’Loughlin, who was appointed CEO of Boylesports Online in March this year, said “We are excited about the increase this will bring to our growing in play business. ZonePlay is at the forefront of in-play innovation and we are delighted to be working with them. “
Buzz Sports’ CCO Ian Williams said he was excited to be working with Boyles, and referred to the company’s ambitions to expand into new territories: “It is an exciting time to be working with Boylesports, as they grow the online arm of their business strategically and expand into overseas markets.
“Adding ZonePlay to their existing in-play portfolio will bring an extra dimension to BoyleSports.com to really engage and retain players online,” Williams explained.
The deal follows Buzz Sports’ expansion into Europe, signing a deal with Austrian operator PlanetWin365 in January, and Asia, where it has partnered with Philippines-based sportsbook InplayMatrix.