Boylesports and Ladbrokes Aus next to integrate Colossus Bets
Irish operator becomes third big operator to add pools betting solution as Ladbrokes Australia adds to growing list of licensees
Boylesports has become the third major operator to integrate Colossus Bets’ pools betting platform with Ladbrokes Australia also in line to add the product to its online sportsbook.
The product was soft-launched on Boylesports’ site last week and currently offers a limited number of betting options under a ‘Colossus’ tab.
But Boylesports is expected to ramp up the product’s visibility on the site and make more betting options available ahead the start of the new Premier League football season.
The launch follows Betfair integrating the pools betting solution prior to this summer’s World Cup and comes three months after Boylesports re-launched its own sportsbook site with a greater emphasis on in-play betting.
eGaming Review understands Ladbrokes Australia has also signed with Colossus Bets, adding to a list of B2B partners which now stands at 14.
Ladbrokes-owned exchange operator Betdaq became the first B2C firm to launch with the product in June, followed by egaming platform supplier bit8.