Boylesports enters App Store
New app sits alongside operator's existing mobile site and features "a complete suite of betting opportunities."
Irish operator Boylesports has introduced a new mobile app to Apple’s App Store, to complement its existing browser-based mobile offering.
Available for download on the iPhone and iPad, the app features “a complete suite of betting opportunities” across various sports including football, rugby and horse racing and is geared towards in-play. It also includes fixtures, news, promotions and results from various sporting events.
Last week saw Boylesports sign a deal with in-play sports betting provider Buzz Sports for its ZonePlay product.
Boylesports has seen mobile revenues grow by 700% over the last 12 months, and online head of sportsbook Noel Hayes said in a statement: “Mobile Product delivery is something that we are passionate about, we are committed to continuing our investment in our mobile platforms.”
The launch comes less than a week after Boylesports entered into an agreement with Net Entertainment which will see the Swedish software company provide gaming and casino content to Boyles’ mobile and desktop platforms.
However the non-sports elements provided by NetEnt will not feature on the newly launched app, which purely covers sports betting.