NetEnt in BoyleSports deal
Swedish software provider continues UK push following SkyBet deal.
Net Entertainment has signed a deal to provide its gaming and casino content to BoyleSports, for the operator’s desktop and mobile platforms.
The deal marks a continuation of the Swedish software provider’s push to increase its presence in the United Kingdom, a process started with its deal with SkyBet where NetEnt’s software is set to be introduced imminently, after it posted strong results driven by successful launches in Italy and Denmark in its figures for the first three months of 2012.
It comes in the week after the company scooped two prizes at the eGaming Review B2B Awards ceremony, taking home the innovation in slot provision and innovation in RNG casino trophies.
Speaking to eGR yesterday, new NetEnt chief executive Per Eriksson, who took up his role in March this year, said “our UK entry is key to our success going forward.
“The UK is the biggest market in Europe so that is for sure our main target market – it is definitely our plan to announce more new deals this year,” he added.
Ruairi Boyle, head of gaming at BoyleSports, said of the deal: “With the focus on delivering online, a top priority for us at Boylesports.com, we identified Net Entertainment as an ideal partner to deliver that cutting edge gaming experience that our customers demand.”
The partnership with NetEnt is one of the first signed by BoyleSports since the appointment of Keith O’Loughlin (pictured, right) as the CEO of its online division, and he said of the deal: “”We are innovating across all of our gaming verticals and that’s why we’ve partnered with Net Entertainment; A company who have been producing some top quality content in this space”.
Earlier this week BoyleSports announced another new online deal, integrating Buzz Sports’ ZonePlay product into its online sportsbook.