Daily Mirror owner signs bingo deal with Playtech

Newspaper group Trinity Mirror, owners of the Daily Mirror, will move its bingo business from Dragonfish to Virtue Fusion after agreeing a deal with the Playtech-owned bingo platform.

The publishing group will become one of Virtue Fusion’s tier one partners, joining the likes of William Hill, Mecca Bingo and Gala Bingo, and will receive the full cross-product platform with additional casino content provided by Playtech.

Trinity Mirror, which operates a number of bingo sites linked to its newspaper brands, will also receive Virtue Fusion’s new tablet bingo application which now incorporates single sign-on capabilities, allowing customers to seamlessly switch between bingo and casino verticals.

The move will see Trinity Mirror add yet another vertical to its portfolio of online gaming products having launched a sports betting application in collaboration with Paddy Power in April, with plans afoot to expand that presence in the coming months.

“We see a huge opportunity to grow our online gaming revenues, and to leverage our audiences, brands and content, particularly in mobile which is seeing significant growth,” Mark O’Donnell, head of group partnerships at Trinity Mirror, said.

The contract is the second major deal to be concluded by Virtue Fusion so far this year after it signed a three-year extension with the Rank Group’s Mecca Bingo brand in March.