Evolution to launch Ladbrokes live casino
Will consist initially of three live blackjack tables each in front of a bespoke 3D rendered backdrop featuring the company's 'L' logo.
Evolution Gaming is to launch a dedicated live casino area of Ladbrokes, the live dealer supplier has announced this morning.
The branded Ladbrokes area will initially consist of three live blackjack tables each branded with the operator’s red cloth in front of a bespoke 3D rendered backdrop featuring the company’s ‘L’ logo.
The area will be available exclusively to Ladbrokes’ customers via Ladbrokes.com with two tables operating 24/7 and the third open 12 hours every day.
Richard Poole, head of casino and games at Ladbrokes egaming, said: “The dedicated area that the Evolution team has created for us at their studios is a really strong and effective way to present our new brand identity online. Consistent branding across our retail estate and online services is key for us.
Sebastian Johannisson, Evolution’s head of account management, added: “Ladbrokes is a name synonymous with betting and gaming and we are delighted that Ladbrokes is extending its online presence with a fully branded Live Casino that will be instantly recognisable to their customers.”
Last week Evolution signed an exclusive three-year international agreement with the world’s largest television producer to launch the Deal or No Deal brand into the online live dealer market, the company announced this morning.
The exclusive global deal with Endemol, the company behind Big Brother and Million Pound Drop, will see the software supplier develop new live dealer casino games with the Deal or No Deal brand, which will be distributed across its network excluding the United Kingdom.
No further details were available as to which operator will be the first to integrate the new game or games with the live concept and development said to be in the “very early stages”, however it is scheduled to go live sometime in 2013.
Earlier this month it also launched its first poker-style game and a new range of mobile gaming iPad solutions including live roulette with “one major worldwide betting brand” already signed up, the company has announced this morning.