Full Tilt pushes ahead with sportsbook plans
Rational Group advertises for head of sportsbook customer experience role as details begin to emerge over sports betting plans
Full Tilt is pressing ahead with plans to launch a sports betting product with the company believed to be considering an in-house solution as it opens recruitment for a new sportsbook role at its Dublin office.
In February, eGaming Review exclusively revealed Full Tilt holding company Rational Group had been “exploring opportunities” to add a sports betting vertical to its flagship poker and developing casino products.
However, plans have progressed in recent weeks with the company making its first public admission of plans for a Full Tilt sportsbook by advertising for the role of head of sportsbook customer experience at Full Tilt’s Dublin offices.
And eGR understands Rational remains in discussion with a number of interested parties regarding the provision of sportsbook services, with the company believed to edging away from a fully managed product.
Sources also suggest Rational could opt to build its very own sportsbook platform and plug-in outsourced trading solutions, however a variety of different models remain on the table for the operator.
With the final direction of the sportsbook and subsequent commercial deals yet to be agreed, a sportsbook launch is unlikely to take place until the end of 2014 at the earliest.
The development of a sportsbook product comes as Rational continues to develop the Full Tilt portfolio having recently launched a free-to-play roulette and blackjack games with a real-money casino also in the pipeline following a deal with Leander Games.
A spokesperson for Rational Group declined to comment on this story.