Income Access CEO to launch digital marketing agency
Affiliate firm separates SEO, PPC and social media marketing services under Access Digital Marketing brand
Income Access founder and CEO Nicky Senyard is launching a B2B digital marketing business which offer egaming firms support in areas such as SEO, social media and content marketing.
Access Digital Marketing, a separate entity to Income Access, will provide digital marketing strategies for egaming, social gaming and land-based casino operators in regulated jurisdictions globally.
Services will include SEO, PPC, social media marketing, email marketing, affiliate marketing, as well as design and content marketing.
“We’re excited to announce the imminent launch of Access Digital Marketing after what’s been a milestone year for the gaming industry, and the US market in particular,” said Senyard, who will serve as CEO of both Access Digital Marketing and Income Access.
“We’re proud to be in a position to share what we’ve learned from new markets and support operators as they expand into the online space,” she added.
Senyard launched Income Access in 2002, which supplies its affiliate marketing product to the likes of Colossus Bets, Betfair, and Ultimate Gaming in the US.
“We’ve built Income Access around data analytics, reporting transparency and ROI, and this focus will continue to anchor how we approach marketing strategy and implementation,” added Senyard.
In October last year Income Access launched a US-facing affiliate network for social gaming operators designed to help members access previously unmonetised traffic.