Marathonbet signs second Premier League sponsorship
Deal with West Ham United follows last year's sponsorship of Fulham FC
Marathonbet has signed its second sponsorship agreement with an English Premier League football club after agreeing a “long-term” deal with West Ham United.
Financial details and the precise length of the deal are undisclosed, however Marathonbet will become West Ham United’s official betting partner and the title sponsor of an annual pre-season match known as The Marathonbet Cup.
“We’re delighted to have reached an agreement with West Ham United,” Graham Luke, CEO at Marathonbet, said. “The club is known throughout the world for its proud history and its loyal, passionate fan base.”
The agreement comes a year after the operator signed a two-year shirt sponsorship deal with West Ham’s London rivals Fulham, however the West London club subsequently struggled and were relegated to the Champsionship last season.
Marathonbet is the first operator to reveal a sponsorship with a Premier League club with more expected in the run up to the launch of the new season in August.
Last summer Bodog, SBOBet and TLC88.com all revealed tie-ins prior to the 2013/14 campaign.