Mr Green names new CMO
Henrik Svensson previously served as CEO and CMO of Nordic Gaming Group.
Former Nordic Gaming Group chief executive Henrik Svensson has joined Mr Green as its new chief marketing officer, the Malta-licensed operator has confirmed.
Svensson (pictured) also previously held the CMO position with the NordicBet operator, which was acquired by and integrated into Betsson last year in a deal worth 65m.
His arrival comes shortly after the appointment of Marcus Nylén as Mr Green’s new CEO, with former incumbent Mikael Pawlo heading up a new venture within the Green Gaming Group.
He replaces Ella Hall in the role, with the former JackpotJoy head of marketing leaving Mr Green and returning to London having spent nine months with the operator.
Svensson, who also served as one of Betway’s first employees after the company’s inception in 2006, said: Mr Green is all about being the opposite to mainstream, I am fascinated by the brand and the persuasion of growing the company in this competitive industry.”
Nylén said of the new arrival: “Henrik brings with him a wealth of experience from the gambling industry and he is also sharp when it comes to sales and marketing, which has been his expertise the greater part of his career.”