Rank pens slots deal with Bally
Agreement will see Bally's slot games appear on Mecca Bingo
Rank Group and Las Vegas-based technology supplier Bally have signed a deal which will see the latter’s online slot games appear on Rank’s Mecca Bingo brand.
The partnership follows a number of similar agreements signed by Rank in recent weeks after the company agreed a deal with Novomatic Group company Greentube for six online slots last month.
Rank also renewed its deal with GameAccount, with the expecting to launch online slots in Spain by Q4 2013. Rank recorded 70% growth of its online business in the first 18 weeks of 2013.
“Bally is widely recognised as one of the top gaming companies in the world and it is exciting to partner with them as they continue to grow in the online market,” said Alex Franklin, Rank Group head of games.
The deal sees Bally continue its European push after the software company signed agreements with the likes of Paddy Power in recent months.
The agreement with Rank was described as a “big step” for Bally’s online gaming business by the company’s general manager Michael Probert. “We are excited for more players to have the chance to experience the excitement of our latest titles,” he added.