
SBTech signs deal with iSoftBet
Netbet first operator to incorporate iSoftBet's sports betting and live betting platform

Bulgaria-based solutions provider SBTech has agreed a deal with iSoftBet to provide its sports betting and live betting platform to the casino and lottery provider’s partner operators.
The first operator to take on the service is Netbet, for whom SBTech’s offering will replace its legacy sportsbetting platform.The news comes one week after SBTech agreed an exclusive supply deal with UK-licensed operator Globet.
SBTech CEO Itai Zak said the company was “delighted” with the new deal, which he said allows operators to offer a “state of the art” live betting product.
“Not only are we trusted by a respected bookmaker to replace their legacy sports betting system we will also be able to offer our solution easily and quickly to other top operators using the iSoftBet platform in various regulated jurisdictions,” Zak added.
Nir Elbaz, business development director at iSoftBet, said after a long search for the right partner SBTech was chosen because of its “impressive and unique offering, the smooth and easy integration” and its previous experience in the online casino platform’s target markets.
The agreement with SBTech follows iSoftBet’s partnership with service provider Bally Technologies last month, which will bring about the European launch of a series of video slots and HTML5 mobile games.