Unibet signs Odobo content deal
Unibet follows Betfair and bet365 to become the third major operator to gain access to Odobo's HTML5 game platform
Unibet has become the latest egaming operator to strike a deal with Odobo and integrate the supplier’s portfolio of HTML5 casino games via the Odobo Marketplace.
The agreement will see Stockholm-listed Unibet optimise Odobo’s B2B “app store” to access selected games and is the operator’s second deal in a matter of days after having signed a content deal with Yggdrasil Gaming last week.
Unibet’s head of products gaming Daniel Eskola said he was impressed with the quality of Odobo’s games and the company’s licensing process. “We are always looking for innovative and diverse content of a high standard and are therefore pleased to be working with the Odobo platform,” he said.
Odobo’s chief business affairs officer Julian Jarvis said the Unibet deal would give the supplier access to previously untapped markets including Northern Europe and the Nordics.
“Unibet is a key player that offers Odobo stronger distribution in continental Europe and access to a substantial new player base,” Jarvis said. “This is great news for us, our developers and ultimately the players who enjoy these games,” he added.
Gibraltar-based Odobo also said it was in discussions with a number of other operators after recently completing similar deals with UK giants Betfair and bet365.