Williams Interactive agrees Bonnier deal
WMS subsidiary confirms content licensing agreement with Nordic operator.
Williams Interactive, the online subsidiary of WMS Industries, has agreed a deal to licence content to Scandinavian-facing operator Bonnier Gaming.
Bonnier will integrate casino games content from the provider including the Wizard of Oz and Jackpot Party slots, with the titles becoming available during the first half of this year.
The agreement represents the second content deal signed by Williams Interactive since a deal was struck for its parent company to be acquired by Scientific Games for US$1.5bn, following last week’s deal with SkyBet.
Williams Interactive CEO and president Orrin J Edidin described the deal as “Another premier endorsement of WMS’ online gaming capabilities and demonstrates our growing momentum in expanding the worldwide audience for our gaming content.
“I’m confident that as we bring new levels of excitement and entertainment to Bonnier’s online community of players we will achieve great success together in the years to come,” added Edidin.
Malta-based Bonnier Gaming, one of the first licensees in the regulated Danish egaming market, agreed a deal last November to launch with the NYX Open Gaming System for its MamaMiaBingo.com, Bertil.com and Vinnarum.com.
The company’s chief marketing officer, Jacob Lindorff, said: “With a broad array of WMS games that have already proven popular on local casino floors in Sweden, we look forward to providing our players with access to a broad library of that same great gaming content.”