Probability revenues up as B2B arm grows
Total B2B revenues are 207% higher at the mobile specialist than the same period last year.
Mobile gambling specialist Probability saw net gaming revenues increase by almost a 25% year-on-year in the three months ended 31 December 2012 as its acquisition of B2B provider Playyoo begins to pay dividends.
The AIM-listed operator, which launched its first bespoke slot game for a B2B client in the third quarter in the form of 40 Shades of Santa for Paddy Power, attracted revenues of £2.29m, a year-on-year increase of 22.5%.
December was also a record month for player deposits from B2C customers in the UK, which were up 12% overall in the period compared to the same quarter last year.
Registrations of B2C customers in the quarter were 35% higher than the same quarter last year, reflecting the increase in marketing investment in the UK market during the period.
Contributions from Probability’s B2B arm continued to grow, with revenues from Italian customers making up 43% of total B2B income in the quarter. Total B2B revenues were 207% higher than the same period last year.
Last week Probability subsidiary Playyoo announced a deal to provide mobile slots content for Italian operator Lottomatica in a two-year non-exclusive agreement which will see slots released under the Vegas Club brand, owned by the operator’s Lottomatica Italia Scommesse subsidiary.
Probability CEO Charles Cohen (pictured) said of the Q3 results: “We have maintained the momentum which we developed during the first half of the year. We are achieving positive ROI on our marketing investment in our UK B2C business after around six months and demand from B2B and White Label is strengthening.
“The contribution from Italy is very encouraging and there are opportunities for even more growth once our slot games are approved under regulations which came into force in December. The agreement we announced in January with Lottomatica further demonstrates our technological leadership in mobile gambling.
“Another key development this quarter was the striking success of our first bespoke game for a B2B client, `40 Shades of Santa’, produced in partnership with Paddy Power and offered exclusively to their customers.”