
Betfred launches Playtech mobile live casino
Betfred launches mobile live dealer casino solution with software partner Playtech, just six weeks after provider released mobile casino product for one of its largest UK-facing licensees.

Betfred has launched its mobile live dealer casino solution with software partner Playtech, just six weeks after the provider released a mobile casino product for one of its largest UK-facing licensees.
Betfred is live with roulette on Android devices and will release native iOS and HTML5 versions of roulette, baccarat, and blackjack tables to all smart phones and tablets in the coming weeks.
The product’s first tier broadcasting service provider delivers the highest up-time in the market, Playtech said in statement making it an “optimal choice for Betfred players looking to easily connect to the same live tables through the web, their mobile devices or tablets in a seamless manner, anywhere, anytime”.
Chris Sheffield, Betfred.com’s managing director, said: “Innovation is at the heart of our business, but a strong relationship with best of breed third party suppliers like Playtech is crucial in our drive to establish ourselves as industry leaders in mobile gaming.
“In addition to a comprehensive sportsbook, including a native Goals Galore app, an excellent selection of slot games and mobile lotto betting, we can now offer our players high-quality, real-time casino action, anytime, anywhere, at the touch of a button,” he added.
Shay Segev, Playtech’s COO, said: “It gives us great pleasure to be working with Betfred on the exciting launch of their new offering, which uses our advanced mobile live gaming technology. The mobile platform has become utterly invaluable to every online gaming business, and we are proud to be leading the market in this arena with strong operators such as Betfred.”
The Gibraltar licensed operator went live with its Playtech-powered mobile casino offering on 2 January this year. It is available on iPhone, iPad or Android devices, and in addition to slots and table games it offers branded scratchcards including Rocky and Iron Man 2.
Playtech launched its mobile hub in October last year, bringing in expertise from its recently acquired Mobenga business to create the opportunity for licensees to centralise their mobile offering. Gala Coral was the first operator to go live with the hub.
Last summer saw the software provider roll out its new mobile bingo app, with Paddy Power and William Hill Online the first operators to take it live, and Betfred is anticipated to follow suit this year.