Full Tilt debuts real-money casino tab

Full Tilt’s keenly anticipated real-money casino has soft launched with 12 slots games as the operator’s diversification strategy continues to gather pace.

As part of a soft-launch, Full Tilt yesterday released the slots games via its B2B deal with supplier Leander Games with additional content from Net Entertainment to be added in the near future.

The games are currently limited to UK customers via the casino tab on the desktop product, however, they are expected to be rolled-out to further countries and channels over the coming months.

“Full Tilt has begun offering real money casino games and slots in selected markets,” a Rational Group spokesperson said. “This is our initial offering as part of our partnership with Leander. We will continue to increase the variety of games and the international availability of those games in coming months.

“We are pleased with the initial response of poker players, which has exceeded our expectations. The casino games and slots are providing a welcome complement to Full Tilt’s poker offerings, allowing players more choice in the sorts of games that they choose to play.”

The addition of slots comes after Full Tilt added free-to-play blackjack and roulette games earlier this year and comes as part of wider strategy to diversify the operator’s product portfolio.

The introduction of slots and sports betting marks a step change for the operator, which recently appointed former Health Lottery chief executive Dominic Mansour as its new CEO.

The new casino division is headed-up by former Betfair director Sam Hobcraft, who was hired by parent company the Rational Group last summer.

The operator is also in the process of developing a Full Tilt sportsbook with eGaming Review last week reporting the company was on the look out for a head of customer experience as it considered the creation of its own in-house platform.

It is currently unclear whether fellow Rational subsidiary PokerStars will also follow the multi-vertical route.