Guardian ramps-up sportsbook strategy
New mobile site launched as Guardian Media Group begins to increase online visibility with new adverts
The Guardian has begun to ramp-up the visibility of its FSB Technology-powered sportsbook venture Go Wager with a new mobile site and its first set of adverts.
Ads began to appear throughout the Guardian‘s online sports content last week, promoting betting odds and potential winnings on football fixtures.
“Development of the site is ongoing,” a Guardian News & Media spokesperson told eGaming Review this morning, confirming that promotional activity is currently limited to the newspaper’s online football and horseracing coverage.
The new mobile-optimised site features a gesture-based design that allows users to flick between an extended number of sports before selecting a particular competition or fixture with selections compiled into a betting slip at the top of the screen.
The Guardian Media Group launched Go Wager in February this year, initially offering a limited number of markets in football, horse racing, tennis and boxing.
It selected sportsbook services provider FSB Technology, run by GameAccount Network co-founder David McDowell, to launch and manage the product.
Since its launch, media company Trinity Mirror has partnered with Paddy Power to launch its own sports betting app prior to this summer’s FIFA World Cup, echoing a move made by the Sun which eGR last month revealed was in final stage discussions with BetVictor over the launch of an online sportsbook.