Bally inks Interblock deal
Provider to add content from gaming machines firm onto iGaming Platform
Bally Technologies will integrate content from Interblock onto its iGaming Platform, after announcing a deal with the US-based multiplayer gaming machines provider.
Interblock, a US-based arm of Czech group ElectronÄek, counts roulette machines, blackjack and dice games among its portfolio. It joins the likes of SHFL in adding its casino content to the iGaming Platform.
“This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data while offering their customers best-in-class content,” said Bally VP of business development John Connelly (pictured).
Earlier this year Bally extended its agreement with Amaya Gaming, confirming that Amaya’s Ongame offering would be the preferred poker partner for the iGaming Platform, while geolocation technology from GeoComply has also been added to the platform this year.
Bally chief executive Ramesh Srinivasan said in April that the company’s online division – established in 2011 – could be its “most underestimated business area”.